A Custom WordPress Theme for Camps & Auxiliary Programs

Launch beautiful, user-friendly, mobile-optimized websites—faster

Details

Why choose our theme?

Our proprietary WordPress theme was built specifically for camps, youth enrichment programs, and school auxiliary services. Designed with functionality, flexibility, and your audience in mind, it helps you attract families, boost enrollment, and manage your site with ease.

01

Purpose-Built for Youth Programs

Unlike generic templates, our theme is tailored to the specific needs of summer camps, after-school programs, and seasonal educational offerings.

02

Launch Faster, Save on Costs

Skip the long custom dev cycles—our theme is ready to go, with key features already baked in. Get a polished, branded website launched in a fraction of the time and cost.

03

Drive Enrollment with Strategic Design

From bold calls-to-action to intuitive page layouts, this theme is optimized to convert interested families into happy campers.

04

Easy for Staff to Use

With WordPress CMS and the Elementor Pro page builder, your team can update content, swap photos, and manage pages—no developer needed.

05

Mobile-First + SEO-Ready

Fully responsive on all devices and built with SEO best practices to help you show up in searches like “summer camps near me” or “enrichment programs in [your city].”

Key features

Our theme is ideal for summer camps (day and overnight), after-school & school break programs, STEM, arts, sports, and academic enrichment programs, auxiliary services, nonprofit and independent youth organizations.

Mobile-Optimized Design

Calendar Integrations

Downloadable Brochures

Camp Registration Workflows

FAQs, Testimonials, Staff Bios

Parent Handbooks and Safety Guides

Programs & Session Landing Pages

Photo Galleries & Video Embeds

Interactive Video Training Series

Our Work

Real programs using our theme

Branding, Web Design, Site Maintenance

CSW Summer

Fresh branding & summer camp website design for a new startup in Weston, Massachusetts

UX & Web Design

Summer at Waterford School

Dynamic enrichment program website for Utah-based camp with robust program offerings

Branding, Print Materials, Web Design, Site Maintenance

The Nest at Wheeler

Auxiliary program branding and custom website design for nature-based early learning center

Branding, Copywriting, Web Design, Site Maintenance

St. Marks Summer

Camp branding services and web design for Boston-area camp startup

news

Explore our Camp Design Blog

Looking to elevate your camp's branding and marketing efforts? Whether you're launching a new program or refreshing your existing materials, our blog offers valuable tips to make your camp stand out.

Studio News

SPARC 2025 Recap: Building AI-Powered Marketing Strategies for Camps

Design Tips

The Role of SEO in Driving Registrations for Summer Camps and Programs

Client Spotlight

Nest at Wheeler — A Playful, Purposeful Brand and Website for a New Early Childhood Program

Design Tips

Brand Strategy for Summer Camps

Client Spotlight

CSW Summer – A Fresh Brand & Camp Website Design Built for Enrichment Programs

Design Tips

Essential Summer Camp Marketing Materials Every Camp Needs Before Opening Day

“We are so very pleased with our product! We appreciated Wild & Wander’s ability to implement our feedback and suggestions right up until the bitter end — with nothing but support and a smile.”

"The team went above and beyond to create our new summer camp website in record time. The Wild & Wander team listened to all our needs and were patient as we figured out exactly how to make this happen. Questions were always answered immediately and we felt supported throughout the entire process. The final product is a beautiful piece of art! We’re so grateful."

“The team exceeded our expectations in terms of brand design, website development, and the overall finished project. We love that we are able to turn to them for assistance at any time, with any requests — whether it be website updates, collateral materials, or just general questions. We highly recommend Wild & Wander!”

Pricing

Flexible Options & Add-ons

Each of our custom website themes were designed for easy connection to all third party camp management systems, including Campbrain, Campminder, Sawyer, and more.

*Discounts available for SPARC members.

FEATURES

Standard

$32,500^*

Perfect for small to mid-size camps and camp startups

10 weeks

Pro

$47,000^*

Best suited for large camps with robust program offerings

13+ weeks

8-10

Up to 20

20+

1 (Homepage) + Mobile

9 Pages + Mobile Homepage

$3,000+

$2,000+

Standard

$32,500^*

Perfect for small to mid-size camps and camp startups

10 weeks

Logo Design Sprint & Brand One-pager
5 Webpage Templates
Up to 20 Total Webpages
1 (Homepage) + Mobile Visual Comps
Virtual Training Series
Blog/News
Photo Galleries

Pro

$47,000^*

Best suited for large camps with robust program offerings

13+ weeks

Logo Design Sprint & Brand One-Pager
8-10 Webpage Templates
20+ Total Webpages
9 Pages + Mobile Homepage Visual Comps
Virtual Training Series
Blog/News
Photo Galleries
Team/Staff Bios
Camp/Program Finder
Events Calendar
Job Board
Camp Store - $3,000+
Interactive Campus Map - $2,000+

Add-ons available camp/program finder database with filtering, e-commerce setup for camp stores, job board configuration for employment opportunities, interactive campus maps, multilingual support, and more.

Additional Services

In addition to our core website themes, we offer flexible add-on features, ongoing site maintenance & web hosting, and other design services to fit your needs.

Web Hosting & Ongoing Maintenance

Stay focused on running your program while we keep your site running smoothly.

Branding, Print Design, and More

Whether you need to get your brand up and running or a creative partner for the long haul, we’ve got you covered.

FAQs

Frequently Asked Questions

What makes this theme different from a regular WordPress theme?

This theme was purpose-built for the unique needs of camps, enrichment programs, and school auxiliary services—with features like session listings, registration links, photo galleries, and mobile-friendly design pre-built and ready to customize.

Is this theme only for WordPress?

Our theme is only available for WordPress. WordPress allows us to develop flexible and customizable websites to modern standards and observes web development best practices.

Can the theme be customized to match my program’s branding?

Yes! The theme is fully customizable. During the design process, our team will work with you to adjust colors, fonts, logos, imagery, content and layouts to tailor it to your exact visual identity.

Can we edit content ourselves?

Certainly! Our themes are built with Elementor Pro, the #1 WordPress website builder for a pain-free easy-to-use editing experience with endless customization options and built-in capabilities. Once the site is launched, we will conduct a guided training session with your team and you will have access to video tutorials to reference at any time.

Does the theme include online registration features?

Yes, the theme is designed to support camp registration websites with strategic calls-to-action that drive users to enrollment and registration forms on your preferred platform.

Is the theme mobile-friendly?

Absolutely. It’s built with a mobile-first design approach, ensuring your site looks and performs beautifully on phones, tablets, and desktops.

Is the theme SEO-friendly?

Yes. It includes SEO best practices, such as fast load times, clean code, optimized page structures, and support for keyword-rich content, helping your site rank in searches for summer camps, enrichment programs, and youth services.

If we start with the Standard theme, can we upgrade to the Pro version in the future?

Absolutely! Our themes were designed to grow as your program grows. When you’re ready to upgrade, just reach out to our team and we’ll guide you through the process.

What’s the timeline for launch?

Depending on the package and addons you choose, most of our website projects span 8-14 weeks. Download our Step-by-Step Website Planning Guide for helpful advice and checklists to prepare for a smooth process and successful project.

Do you provide training on how to make edits on the website?

Yes. We offer a guided training session and access to video tutorials to help your team feel confident updating the site, managing inquiries, and publishing new content.

What kind of support is included after launch?

We offer ongoing website maintenance and hosting plans, which include plugin updates, backups, security monitoring, and support for content changes—so you can focus on your program, not your website.

What happens if something breaks or I need help?

At times our clients want to do something more complex than what we’ve covered in the training / video tutorials or something goes wrong when they are making an update. Our team is always happy to help on an hourly, as-needed basis to make your life easier and to put out any fires.

We also recommend that all of our website clients sign up for our ongoing website maintenance plan, which include plugin updates, backups, security monitoring, and support for content changes.

Do you offer other design services besides websites?

We sure do! We are a full service design agency that provides everything from Research & Strategy, Brand & Visual Identity, Marketing Materials such as brochures, postcards, signage, stickers, water bottles & camp merch, to email templates, social media graphics, SEO, website maintenance & hosting and more.

Can we meet before we decide to possibly work together?

Of course! Once we gather key information over email, we always set up a Zoom/Google Meet call to ensure it feels like a good fit.

Get Started