When Nest at Wheeler—a new early childhood center and summer camp program by The Wheeler School—needed a brand and digital presence that was both nurturing and professional, they turned to Wild & Wander. Together, we crafted a full suite of creative and strategic assets to support Nest’s launch and long-term growth.
Launched in February 2022, the Nest at Wheeler website and visual identity reflect the joyful spirit of early childhood learning while maintaining a cohesive connection to the well-respected Wheeler School brand.
A Brand That Connects to the School, but Stands on Its Own
From day one, our focus was to create a brand identity for enrichment programs that felt “brand-adjacent”—distinct from The Wheeler School’s main brand but clearly part of the same family. We developed a custom logo for Nest, playful yet professional, paired with a full set of brand guidelines to ensure consistency across print, digital, and merchandise.
This approach is ideal for school auxiliary branding, allowing programs like Nest to attract their own audience while benefitting from the trust and prestige of the parent institution.
A Purpose-Built Early Education Website Design
The Nest at Wheeler site was built using WordPress and is designed to work beautifully on all devices, optimized for:
- Mobile-friendly navigation
- Camp registration website structure
- Informational pages tailored to parents and educators
- SEO for early education and youth enrichment programs
We began the project with a detailed sitemap and wireframing process to ensure intuitive user flows, particularly for time-sensitive tasks like registration and inquiries. Once the structure was in place, we moved into full web design and development, creating a bright, engaging digital experience that reflects the Nest mission and showcases their beautiful, professional photography.
Extending the Youth Program Branding to Print Collateral
In addition to digital assets, we developed educational program print collateral, including promotional materials for outreach to families and community partners. These assets carry the same playful and nurturing energy as the Nest website and logo, creating a seamless brand experience from screen to print.
Ongoing Support and Website Maintenance
Post-launch, Wild & Wander continues to support Nest with ongoing website maintenance, updates, and on-call design support. Whether it’s seasonal content updates or new collateral needs, we’re proud to be a creative partner that Nest can rely on.
“We have worked with the Wild & Wander team on numerous projects, including for our Summer Camp and new Early Childhood Center. The team exceeded our expectations in terms of brand design, website development, and the overall finished project. We love that we are able to turn to them for assistance at any time, with any requests — whether it be website updates, collateral materials, or just general questions. We highly recommend Wild & Wander!”
–Bob Rojee, Sr. Advisor, SPARC, and former Director of Auxiliary Programs, Nest at Wheeler
Ready to Elevate Your School Auxiliary Program Branding?
Whether you’re launching a new camp, expanding your auxiliary services, or rebranding your enrichment program, Wild & Wander offers custom branding, website design, and print solutions that are built to grow with you.
