At Wild & Wander, we specialize in building powerful visual identities and websites for summer camps, enrichment programs, and auxiliary educational services. One of our standout collaborations is with St. Mark’s Summer, a vibrant youth program hosted by the prestigious St. Mark’s School. Launched in January 2023, this project showcases how strategic design can help summer enrichment & auxiliary programs attract, engage, and grow their audience.
Building a Youth-Centered Brand Identity: Enrichment Program Branding and Camp Logo Design
We began our engagement with St. Mark’s Summer by branding their camp experience following our camp logo design best practices. We designed a custom logo and brand guidelines that are thoughtfully aligned with the overarching identity of St. Mark’s School. This brand-adjacent approach ensured the summer program would feel connected to the school’s trusted reputation, while also establishing its own voice—a perfect balance for organizations offering seasonal or auxiliary services.
The resulting identity is approachable, energetic, and tailored to parents seeking quality youth camps and enrichment programs. The logo design is scalable across print and digital applications, from camp brochures to social media to merchandise.
Custom WordPress Websites for Camps and Enrichment Programs
To bring the brand to life online, we designed and developed a new website for St. Mark’s Summer using WordPress and Wild & Wander’s proprietary theme for camps and youth programs. Our Wild & Wander them is specifically designed for:
- Mobile-friendly registration for camps
- Clear program listings and schedule details
- Search engine optimization (SEO) for youth programs
- User-friendly navigation for busy parents and guardians
Our process is built upon a strategic approach to site architecture, design and content— beginning with a site map and wireframes to ensure a logical flow of content to guide users quickly to key actions like camp registration, employment opportunities, and to schedule a tour of their prestigious campus. The final site is beautiful, fast, secure, and approachable—everything today’s families expect from a modern educational program website.
Training and Maintenance: Empowering the St. Mark’s Team
After launch, we provided hands-on website training for the internal St. Mark’s Summer staff, giving them the tools to make timely updates with ease. From program changes to seasonal imagery, the site is designed to be as flexible as the program itself.
We also continue to offer ongoing website maintenance, including updates, performance optimization, and tech support—ensuring the site stays fresh, fast, and secure all year long.
SEO-Optimized Youth Program Website Development to Attract the Right Audience
Throughout the website, we incorporated high-performing SEO keywords that help attract the right traffic. These terms ensure that when local parents & student, educators, and youth program coordinators search for summer camps, academic enrichment, auxiliary or sports programs, they’ll find St. Mark’s Summer.
“We are so very pleased with our product! We appreciated Wild & Wander’s ability to implement our feedback and suggestions right up until the bitter end — with nothing but support and a smile.”
–Kristi Jacobi, Camp Director, St. Mark’s Summer
Ready to Elevate Your Program with Camp Branding Services?
If your organization offers STEM camps, arts enrichment, after-school programs, or seasonal youth services, we’re here to help you stand out with cohesive branding, powerful print materials, and intuitive websites.
Contact Wild & Wander today to learn how we can bring your program to life—online and off.
